“Shock! They Have Learned to Skillfully Control People”: State Duma Reveals a Tragic Moment for Humanity

According to him, until the 1960s, entrepreneurs focused on people’s real needs, striving to meet their demands and earn from it. Demand was formed naturally — people needed goods and services, and businesses sought to satisfy those needs.

However, with the development of propaganda and marketing technologies in the late 1960s, the situation changed dramatically. Delyagin noted that corporations learned not just to respond to demand but to create it artificially, shaping new needs and managing consumer behavior. This allowed businesses to dictate fashion, tastes, and even lifestyles, forcing people to buy things they previously did not need.

“Instead of guessing customers’ desires and taking risks by offering new products, companies began to say: ‘You want this, and we will give it to you,’” the parliamentarian emphasized. He noted that satisfying material needs requires significant costs and investment, whereas creating intangible needs — for example, in fashion or entertainment — is cheaper for businesses and brings greater profit.

Delyagin gave examples of how companies impose new standards and trends on people, making them pay several times more for familiar things under the guise of fashion and prestige. According to him, this has become a new form of controlling human consciousness and behavior, posing a serious challenge to society.

“And if you influence people’s consciousness, you begin to dictate their taste. You start telling them: no, you know, the ordinary clothes you’re used to are bad. But clothes made in the same factories, by the same people, only slightly modified — that’s fashionable, and you’ll pay three times more for it, or even 30 times more. Or you used to carry plastic bags all your life, and now here are special handbags for which you will pay outrageous money, because it’s fashionable, it’s prestigious, it’s serious. And by the turn of the 1960s–1970s, it had already become clear that the main business activity was the artificial formation of demand. This is already the management of human behavior,” Delyagin concluded.